Everything we need to build your site.
Send over the answers to everything below — by email, text, or however's easiest — and the build can start right away. Items marked required are needed before we can start; optional items can come later or use a sensible default.
Copied — paste it into an email or text to send over.
Business basics
The core identity that goes on every page.
Exactly how you want it displayed — capitalization and punctuation matter.
A short line under your name. We can suggest one if you don't have one.
The number clients will use to book. A Google Voice number works well if you want to keep your personal line private.
Already registered, or need help picking and registering one? See the launch guide for how domain and hosting setup works.
Branding & logo
What makes the site look like yours.
Highest resolution version you have, ideally with a transparent background (PNG). If you don't have a logo yet, let us know and we'll talk through options.
Hex codes if you have them. Otherwise we'll use the proven default palette.
Real photos (with permission from clients if it's their dog/yard) add credibility. We'll use stock photography if none are provided.
Service area
This drives your local SEO landing pages, so be specific.
Each one typically becomes its own landing page.
Named neighborhoods or subdivisions read as far more local and specific than just the city name.
Services & pricing
What you offer and what it costs.
e.g. weekly, bi-weekly, multiple pickups per week, one-time cleanup — with a price for each.
Cash, Venmo, Zelle, Square invoicing, etc.
Trust & credibility
This is what turns a visitor into a booked client.
Must be accurate — we won't display a claim you can't back up. If not yet, we'll leave this off until it's true.
A couple of sentences for an About section — it doesn't need to be polished, just honest.
Name, city/neighborhood, and a short quote for each. If you don't have any yet, the site will launch with a clear "coming soon" placeholder instead of a fake review — that gets swapped in as reviews come in.
Legal business info
For the footer and legal page templates.
As registered with your state, if different from your public-facing name.
Not displayed publicly for a route-based business, but useful for legal page templates.
Not sure whether to register as an LLC or DBA, or what licenses and insurance you'll need? See the full business setup guide, including estimated costs.
Online presence
So we can connect everything together.
Facebook, Instagram, etc., if you have them — linked from the site footer.
Link if you already have one, or let us know if you need help creating one (included with Pro Launch).
Anything else
Anything specific about how you run your business that should show up on the site — unusual services, HOA experience, a niche you specialize in, or sites you like the look of for reference.